Privātuma politika angļu valodā / Website Privacy Policy

Who is the data controller?

This Website Privacy Policy (the “Policy“) describes how Ford Central & Eastern European LLC (Hungary, 1138 Budapest, Népfürdő st 22) (“Ford“, “we“, “our” or “us“)) uses and discloses the information collected about you (your “personal data“) when you visit this website (the “Website“) or when you contact us using the details available on it. The Policy also outlines below how we use the personal data we collect when your vehicle is serviced or repaired.

In addition to this Policy, some Ford products and services (including some Ford apps) have their own privacy policies which describe in more detail how your personal data is used in a particular context. You can also find out more about what information your vehicle collects and uses by consulting the owners’ manual or its accompanying app (where available).

Who we share your personal data with?

Your personal data may be disclosed to:

  • companies or other organisations that we have engaged to provide services on our behalf such as web-hosting companies, mailing vendors, analytics providers, event hosting services, and information technology providers; this includes Wunderman Kft (Hungary, 1123 Budapest, Alkotás út 53. C. ép. 2. em.) providing hosting services to Ford as a data processor, as well as The Rocket Science Group LLC (MailChimp, Georgia, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, Georgia 30308) providing e-mail platform hosting services and whose Privacy Shield registration is available here.
  • companies or other organisations where you have asked us to or agreed that we may share your personal data with them;
  • dealers and our partners where this is necessary to provide you with a product or service;
  • professional advisors (such as lawyers and accountants);
  • any law enforcement agency, court, regulator, government authority or other third party where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights, the rights of any third party or individuals’ personal safety, or to detect, prevent, or otherwise address fraud, security or safety issues; or
  • any third party that purchases, or to which we transfer, all or substantially all of our assets and business. Should such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your personal data uses it in a manner that is consistent with this Policy.

Ford may also transfer your personal data to Ford Motor Company (US-48126 Michigan, Dearborn, One American Road), other Ford Motor Company Group companies worldwide (“Ford Company Group“), and to their service providers. The data is shared with Ford Motor Company (USA) who provide information technology services to Ford. When we transfer your personal data, we will make sure that is used for purposes which are compatible with those described in this Policy. A list of the companies within Ford Motor Company Group is available at the Ford Global Links webpage.

Transferring your personal data internationally

Your personal data will be treated in accordance with Hungarian law concerning data protection and may be transferred within the European Economic Area (“EEA“), as well as to countries outside the EEA (including to the USA and India). When we transfer your personal data outside the EEA we will put in place appropriate safeguards in accordance with our legal obligations to ensure that your personal data is adequately protected irrespective of the country to which it is transferred. These safeguards may include the adequacy decision of the EU Commission (including the Privacy Shield certification of the relevant data recipient) as well as obtaining contractual assurances from any third party given access to your personal data that your personal data will be protected by standards which are equivalent to those that protect your personal data when it is in the EEA. If you would like to know more about how Ford protects your personal data when it is transferred outside the EEA, please contact us at the address below or please turn to our Data Protection Officer via dpeurope@ford.com.

What personal data will we use?

Ford collects personal data from the Website:

  • when you fill in forms (for example, if you request a test drive); and
  • automatically through the use of cookies and similar technologies. You can find out more about this in Ford’s cookie guide.

The Website enables you to provide personal data including:

  • your name and contact information (such as your address, telephone number(s) and email address) and information about your business or employer if you are enquiring in a commercial capacity;
  • information about your vehicle (including your Vehicle Identification Number (“VIN“), vehicle registration number, model, age and mileage);
  • the products and services in which you are interested; and
  • your contact and marketing preferences.

In addition, we;

  • collect your personal data if you contact us using the details available through the Website (for example, we will keep a record of the information you provide when you write to us or contact our customer service centres); and
  • may combine the information we hold with information about you or your interests, socio-economic and socio-demographic status, online identifiers and current contact details collected by third parties such as marketing agencies.
  • When you take your vehicle to be serviced or repaired we will collect diagnostic information about your vehicle and keep a record of the work carried out and parts supplied. You can find out about what personal data is collected when your Ford vehicle is serviced or repaired at the Repair, diagnosis and servicing for your Ford vehicle section.

How do we use your personal data?

We use the personal data we collect from the Website to:

  • fulfil your requests (for example, to enable you to book test drives);
  • manage and improve our business and our relationship with you;
  • deal with your enquiries;
  • conduct research;
  • send you marketing material in line with your communications preferences;
  • comply with our legal and regulatory responsibilities, to respond to legal process or requests for information issued by government authorities or other third parties, to prevent and detect crime and fraud, or protect your, our or others’ rights; and
  • operate the Website, personalise it to you, and to understand how the Website is used so that we can improve it.

We may combine and analyse your personal data to:

  • help us understand, develop and improve our products, processes, services and marketing and business strategies;
  • personalise our products and services to you;
  • to understand our customers better; and
  • to manage and improve our relationship with you.

This could include, for example, informing our distribution strategy, evaluating the effectiveness of our marketing and customer service, conducting market analysis and identifying products or services which may be of interest to you, and contacting you to tell you about such products and services.

We would like to make sure the communications we send you and our interactions with you are as relevant to you as possible. As a result, from time to time, we may use information about you collected from third parties (as described in the ‘What information will we use?‘ section above) to help us determine what Ford products and services you might be interested in. We may then send you information about those products and services in accordance with your communications preferences, and use the information we hold about you to inform our customer service centres if you contact them. We may also work with third parties to show you tailored advertising on social media platforms or, if you have consented to the use of cookies, when you browse the internet/visit other websites (please see Ford’s cookie guide for more information). You can find out how to stop receiving marketing material from us in the ‘Your rights’ section below

For more information about how the personal data we collect when your vehicle is serviced or repaired, please see the ‘Repair, diagnosis and servicing for your Ford vehicle’ section below.

We keep your personal data in identifiable form for as long as is reasonably necessary to fulfil the purposes for which we collected it and to comply with our legal obligations. This generally means holding your personal data for as long as one of the following apply:

  • your personal data is reasonably required in order to provide the services you have requested to you;
  • your personal data is reasonably required in order to protect and defend our rights or property (this will generally be the length of the relevant legal limitation period); or
  • we are otherwise required to keep your personal data by applicable laws or regulations (including data retention obligations under applicable tax and accounting laws).

What lawful grounds do we rely on when we use your personal data?

There are different lawful grounds that we rely on to use your personal data and we will collect and use your personal data in the following situations:

  • where our use of your personal data is necessary to perform a contract or contracts that you are a party to, or to take steps that you request before entering into a contract. These contracts could include the conditions on which you enter a competition or agreements you enter into for service products, for example;
  • where our use of your personal data is within our legitimate interests or the legitimate interests of the organisation with which we have shared your personal data and we have made sure that your personal data, and your rights in relation to that information, are protected. For example, we may rely on this legal ground if we and/or the companies within the Ford Motor Company group use your personal data to: understand and improve our (or their) products, services and/or marketing strategies; for research purposes; to manage and improve our relationship with you and for administrative purposes; to help find out what information, products and services are most likely to interest you and to send or show you information, offers, and online advertisements for these products or services; to personalise your experience of our products and services; to ensure that our products and services are delivered and used in accordance with the law and the terms and conditions that apply to them; and where necessary to protect or defend our or another’s rights or property, or to detect, prevent, or otherwise address fraud, security, safety or privacy issues;
  • where we believe it is necessary to use your personal data to comply with a legal or regulatory obligation to which we are subject;
  • in limited circumstances where we believe it is necessary to protect someone’s safety or vital interests; and
  • where we have your consent. We will rely on your consent to, for example, collect technical information such as data from cookies and similar technologies as we describe in Ford’s cookies guide and to use your personal data for marketing to you by email, post, phone and text message. Where we rely on consent to use your personal data, you have the right to withdraw that consent at any time. Please see the ‘Your rights’ section below of this policy for more details.

For how long do we retain personal data?

Personal data is stored by Ford or by our IT hosting providers on our behalf (i.e Ford Motor Company in the U.S.), but only as long as necessary for the performance of our obligations and strictly for the time necessary to achieve the purposes for which the information was obtained. The personal data will be removed from our records or properly anonymized when it is no longer needed.

In case of personal data retained for vehicle recall, guarantee and product liability purposes – which claims may be up to 12 years from the purchase of your vehicle – we will retain your data until the statute of limitations under civil laws (i.e. 5 years). At least eight years statutory data retention obligation applies to personal data in accounting documents, including contracts, communication and business correspondence. However, access to such personal data will then be highly restricted.

Your rights

You have the right as an individual to find out what information we hold about you and for what purposes, as well as to access that information and make corrections if necessary. You also have the right in some circumstances to object to our use of your personal data, to ask us to restrict or erase your personal data or to request that your personal data is provided to you in a commonly used electronic format so that you can share it with other organisations.

Right to object

You have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data by us and we can be required to no longer process your personal data. If you have a right to object and you exercise this right, and your objection is substantiated, your personal data will no longer be processed for such purposes by us. Exercising this right will not incur any costs.

Such a right to object may not exist, in particular, if the processing of your personal data is necessary to take steps prior to entering into a contract or to perform a contract already concluded. You may exercise this right by contacting us via our contact details provided in the “How to contact us?” section below.

Where you have consented to our use of your personal data (please see the section named ‘What lawful grounds do we rely on when we use your personal data?’ section above for further information), you can withdraw your consent at any time. If you wish to do so, please contact us at the address below.

If you have chosen to receive marketing communications from Ford you can change your mind at any time. If you would like to stop receiving marketing communications from Ford, please write to:

Privacy Enquiry

Ford Central & Eastern European LLC 
1138 Budapest Népfürdő utca 22.
Or email to: adatmod@ford.com

If you have questions or concerns regarding Ford’s use of your personal data, or would like to access the information that Ford holds about you or exercise any of the other rights you have in relation to your personal data, please contact Privacy Enquiry, Ford Central & Eastern European LLC, 1138 Budapest Népfürdő utca 22. or email adatmod@ford.com.

Ford have appointed a Data Protection Officer. You can contact the Data Protection Officer at dpeurope@ford.com.

If you have a complaint about the way in which Ford uses your personal data we hope that in the first instance you will contact us. You may, however, also make a complaint to the National Authority for Data Protection and Freedom of Information, which is the authority that upholds information rights in Hungary.

Updates to this Privacy Policy

We may amend this Policy from time to time. If we make substantial or material changes in the way we wish to use your personal data we will communicate providing a prominent notice on the Website or by contacting you directly. If you do not agree with these changes, please do not continue to use the Website. 

Repair, diagnosis and servicing for your Ford vehicle

When your Ford vehicle was manufactured it was assigned a unique number (the Vehicle Identification Number, or “VIN”). From the VIN we can tell certain information about your vehicle, including its model, age, the software it uses, its technical specifications.

In order to diagnose, analyse, repair or service your vehicle, the technicians working on it will need to collect the VIN together with certain diagnostic information and information about the current state of your vehicle (for example, what software versions it is using, its mileage etc.).

This information will be transferred to a system run by Ford so that the technicians working on your vehicle can be provided with vehicle-specific repair, maintenance and diagnostic information (such as wiring diagrams and vehicle software updates) and information about any past work carried out on your vehicle to assist them to diagnose, repair and/or service it and to enable them to maintain their records.

To make sure your vehicle has a comprehensive diagnosis record, information about what work is done to your vehicle when it is serviced or repaired will be linked to the VIN of your vehicle. This will be transferred to the system and stored so that Ford (or any third parties it authorises to use the system in this way) can make information about past repair or service available to any dealer or repairer anywhere in the world who needs to repair or service your vehicle.

The information held on the system is also used by Ford to enable the diagnosis, repair of your vehicle, to manage and administer warranties and similar products and services, for product safety and research and development purposes and to enable Ford to comply with its legal obligations.

In addition to the transfers of information described above, Ford may also pass this information to:

  • companies in the Ford corporate Group for the purposes of research and development and analytics; and/or
  • to companies in the Ford corporate Group and/or third parties where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights, the rights of other companies in the Ford Motor Company corporate group, or the rights of any third party.

You can find out more about the legal grounds we rely on when we use your personal data in the ‘What lawful grounds do we rely on when we use your personal data?’ section above.

Given the global nature of the system, VIN information is transferred to countries outside the European Economic Area by Ford. You can find out more about the international transfers of personal data we make in the ‘Transferring your personal data internationally’ section above.      

If you have any questions, or would like to access the information about your VIN held in the system or exercise any of the other rights you have in relation to your personal data (you can find out more about these in the ‘Your Rights’ section, please write to:

Privacy Enquiry

Ford Central & Eastern European LLC 
1138 Budapest Népfürdő utca 22.
Or email to: adatmod@ford.com

How to Contact Us?

If the data controller is Ford Central & Eastern European LLC, registered by the Metropolitan Court of Budapest, Registry Nr. 01-09-298655 1138 Budapest Népfürdő utca 22., Hungary; Tax ID: 11983552-2-44), then in any cases related to data protection may contact us via postal mail on the address below:

Privacy Enquiry

Ford Central & Eastern European LLC 
1138 Budapest Népfürdő utca 22.
Or email to: adatmod@ford.com

Ford have appointed a Data Protection Officer. You can contact our Data Protection Officer at dpeurope@ford.com.